Use Sponsorship of Events to grow your business?

Make confident decisions in what events to sponsor.

Speaking at and sponsoring events can be important tools in effectively growing your business. You do, however, need to pick the right events that are relevant to your business and your audience in order to make sure you receive return on your investment.

With that in mind:

  • Have you ever invested in a sponsorship or speaking engagement to find it was a waste?
  • Do you receive offers each week to sponsor events and cannot decide whether to sponsor or not?
  • Do you want to get more value out of your sponsorships and speaking opportunities?

If you answered YES to any of the above you need a SPONSORSHIP EVALUATION CHECKLIST

As you know, your investment in an event is not only the sponsorship fee, but always includes out of pocket expenses for travel, collateral material, your time preparing for the sponsorship and inviting attendees, travel to the event, follow up time, etc. So it is imperative to the success of your business that you receive return on your investment. The sponsorships you choose can dramatically determine how your business does. Additionally, don't forget that your reputation and status will be affected, or at least judged, by who you choose to sponsor.

In addition to my sponsoring several events in the past, many of my own clients both sponsor and host events. In deciding whether an event is worth my time, money, and effort to sponsor, I came up with and put together a checklist of points to consider before signing up and thought it might be of interest to my readers.


Enter your name to download the Sponsorship Checklist to help you determine
if a sponsorship is right for you and your business.

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Remember, once you have picked a sponsorship, the host should require that you sign a sponsorship contract. If you do not receive a contract for review from the event host, this may be a sign that you should not sponsor that event; that this host is not serious about their business. The sponsorship contract should mirror the benefits and value detailed in the sponsorship proposal.

Here is a video I shot while at the Suzanne Evans “Be the Change” event regarding sponsorship

agreements: Sponsorship Agreements

If you are considering a sponsorship and have questions about your contracts (or anything else!), please contact us at the Law Office of Jason H. Rosenblum, PLLC to discuss the details first. It will be in the best interest of you and your business.

DISCLAIMER: The information contained in this article is for informational purposes only and is not legal advice or a substitute for obtaining legal advice from an attorney.

Law Office of Jason H. Rosenblum, PLLC © 2015 All rights reserved.